Now that Photoshop is a brand representing a family of five individual products, Adobe has decided to create a logo to represent this.
Adobe has experience with public criticism after the recent changes to the application icons and there is always some degree of negative public feedback when changes are made but it's quite possible that this time the negative reaction is 100%.
Personally, the new CS3 icons were a shock but I fell in love with them very quickly. I have my doubts this time because days after first seeing the new logo, I still don't understand it. What is the goal they are trying to represent with this?
To represent this rich family of products, Adobe is introducing the Photoshop visual logo. This logo will soon appear in all Photoshop-related marketing, so keep an eye out for it. The Photoshop logo on a product, service, or technology, represents the rich legacy, technical quality, and attention to detail that has made Photoshop the gold standard in digital imaging.
I suppose the aqua and glossy bevel style has it's place somewhere but I don't think it's here. Surely not to represent the rich legacy, technical quality, and attention to detail. Can an aqua bubble even hold up long term?
Photoshop represent image editing and photo management. Is it a speech bubble? the letter p? the blue pill1? an alien head? a roll of toilet paper2?
There's definitely no shortage of comparisons on what it looks like.
I don't want to be completely negative about it, although I'm very close now but I just keep thinking that there must be some meaning or reason behind it that nobody knows. I guess that in itself means it's failing.
1 CS3 was code named the Red Pill
